ABOUT THE BRAND

Beigeme inculcates the embodiment of femininity, creating a palette to enhance trivial experiences into memories that last. The brand is an expression of creativity, nourishment of art, and authenticity of individuals. We aim to create a lifestyle that enhances and embraces the real you, passionately driving the empowerment of women in its own small ways. We believe in personifying identities through designs, which add value to our day-to-day lives. Beigeme takes you on a journey to cherish the rawness, romanticize life, express quintessentially, and believe in yourself.

THE MORAL RESPONSIBILITY

Beigeme designs beautiful lifestyle products that will remain in your closet forever. We’re living for the idea of creating a community that is true to itself and reflects authenticity. We envision a transparent process to create products that soothe the soul with a promising visual feast.

MEET THE DESIGNER

Rupali Shekhawat, a Lasalle College of the Arts Singapore alumna, is a creative visionary with a passion for artistic expression. From her early years, she forged her own path, leading her to establish the brand beigeme. Her graduation project "Another Life," drawing inspiration from animal welfare, gained recognition in Vogue. She values small victories and finds beauty in the ordinary.Thus, beigeme mirrors her journey, embodying her dedication and aspiration to leave a lasting mark.


THE PHILOSOPHY

Beigeme designs beautiful lifestyle products that will remain in your closet forever. We’re living for the idea of creating a community that is true to itself and reflects authenticity. We envision a transparent process to create products that soothe the soul with a promising visual feast.

The Concept

Beigeme is a brand name that exudes a certain meaning that stems from the color ``beige,`` a hue that represents a raw, natural, and unfiltered state of being. The name's metaphorical meaning underscores the brand's mission to empower individuals to build their real selves, highlighting the importance of self-expression and individuality.